Our Story

Some stories are built on passion, others on hard work, but Auckland Roofcraft’s story is built on both.

Auckland Roofcraft: A Story of Mateship, Growth, and Excellence

Auckland Roofcraft’s dedicated team ensuring strong, weatherproof roofs

From Golden Arches to Rooftop Heights

I’m Nigel Felton, and my journey into the roofing industry wasn’t exactly conventional. Before becoming part-owner and Managing Director of Auckland Roofcraft, I spent 27 years working in various roles at McDonald’s. But life has a way of leading you to new challenges, and in November 2017, together with my wife Katrina, I took the leap into the roofing world.

What made this transition even more special was the partnership with my lifelong friend Andrew Smillie. We’ve been mates since our Kelston Boys High School days in the 1980s, and now, we’re building something amazing together. Andrew and his wife Rhonda, who keeps our operations running smoothly as Administration Manager, make up the other half of the ownership team.

Experienced roofers delivering durable and stylish roofing solutions
Auckland Roofcraft – Roofing specialists with a customer-first approach
Roofing experts committed to outstanding workmanship and service

From Golden Arches to Rooftop Heights

I’m Nigel Felton, and my journey into the roofing industry wasn’t exactly conventional. Before becoming part-owner and Managing Director of Auckland Roofcraft, I spent 27 years working in various roles at McDonald’s. But life has a way of leading you to new challenges, and in November 2017, together with my wife Katrina, I took the leap into the roofing world.

What made this transition even more special was the partnership with my lifelong friend Andrew Smillie. We’ve been mates since our Kelston Boys High School days in the 1980s, and now, we’re building something amazing together. Andrew and his wife Rhonda, who keeps our operations running smoothly as Administration Manager, make up the other half of the ownership team.

Key Milestones on Our Journey

Since taking over from the original founders, Mario and Jane Videtta, in 2017, we’ve worked hard to grow and evolve the business while maintaining Auckland Roofcraft's strong reputation. Some of our proudest moments include:

2018

Became a member of the EMA, strengthening our business network.

2019

Joined the Roofing Association of New Zealand, cementing our place among the best in the industry.

2020

A big year of growth – moved to a new office on Marua Road, became an accredited contractor for Auckland Council, and earned our first Impac Prequal Certification.

2022

Gained accreditation as an installer for Cushman & Wakefield and the Department of Corrections, reinforcing our credibility and expertise.

2024

A year of recognition —recertified for Impac Prequal for the third time and featured in Roof Link magazine for a standout re-roofing project in Parnell. We also relocated to our current home at 67L Elizabeth Knox Place to accommodate our expanding team.

Beyond the Business

Through every challenge and every success, one thing has remained at the heart of Auckland Roofcraft: people. Whether it's the mateship that built the business, the hardworking team behind the scenes, or the customers who trust us with their homes and buildings, we're here to craft more than just roofs. We're here to build trust, reliability, and a legacy.
Auckland Roofcraft’s dedicated team ensuring strong, weatherproof roofs
Experienced roofers delivering durable and stylish roofing solutions
Auckland Roofcraft – Roofing specialists with a customer-first approach
Roofing experts committed to outstanding workmanship and service

Customer Relationships

At Auckland Roofcraft, we create lasting relationships with our customers. From your initial inquiry to the completion of your project, we strive to ensure a seamless and stress-free experience, consistently striving to surpass your expectations. Our motto, "Best People, Best Job", reflects our commitment to top-quality work and a team you can count on.

Beyond the Business

Through every challenge and every success, one thing has remained at the heart of Auckland Roofcraft: people. Whether it's the mateship that built the business, the hardworking team behind the scenes, or the customers who trust us with their homes and buildings, we're here to craft more than just roofs. We're here to build trust, reliability, and a legacy.

Customer Relationships

At Auckland Roofcraft, we create lasting relationships with our customers. From your initial inquiry to the completion of your project, we strive to ensure a seamless and stress-free experience, consistently striving to surpass your expectations. Our motto, "Best People, Best Job", reflects our commitment to top-quality work and a team you can count on.

Meet The Team

At Auckland Roofcraft, we’re a tight-knit team delivering quality roofing and honest advice. With years of experience and a passion for the job, these are the people who make it all happen.

Nigel Felton

Managing Director

Marcus Smillie

Head of Operations

Nail Taiao

Project Manager

Luke Wilson

Lead Roofer

Jeremiah Taylor

Quotations Manager

Rhonda Smillie

Administration Manager

Our Values

The Customer
Honesty
Ownership
Inclusivity
Respect
Respect
Reliability
Reliability
Growth
Leadership
Quality
Enjoyment

Mission Statement

At Auckland Roofcraft, we go beyond constructing roofs; we are committed building trust, ensuring satisfaction, and
fostering eduring relationship with our clients.

From the initial inquiry to the final project delivery, we strive to deliver top-notch experiences that consistently surpass customer expectations.

Out motto, "Best People, Best Job," underscores our unwavering commitment to excellence in both our team and the
work we do.

Need help for your roofing projects?

Organise a 100% No-Obligation meeting to see if one of our services could be right for you.